My role:

Project leadership, Experience design, Accessibility

Date:

2022-

Website enhancement &

optimisation

44

modules

1812

pages of documentation

9

regional site versions

1-9-2019 - 9-9-2019

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2019 - September

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MTU Series 4000

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Radio button

Radio button

Checkbox

Checkbox

press-release

Case study

technical article

customer testimonial

Image

Video

Press kit

MTU Story

2

8

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Overview

mtu - a sub-brand of Rolls-Royce - is a global manufacturer in various industries, for drive, propulsion and power generation. Serving governmental and business customers all around the world.

Challenges

Granular project process

With global collaboration and numerous stakeholders, the design and development process was time-consuming and siloed, requiring frequent meetings.


Requests mainly came top-down from stakeholders or from the development team, with few bottom-up proposals.

Initial task management in Figma. Later, we transitioned to Linear, and eventually, ClickUp

Part of the engineered heuristics we received from our mid-level UX designer

Balancing between UX and project leadership

When I took over the project, a mid-level UX designer had completed a heuristic analysis, identifying nearly 40 usability issues across the website. Issues needed to prioritised, estimated, resolved, approved by the client, and then handed to UI, or development. This was extensive to manage.

Atomic design system and documentation improvements

We had an atomic design system with documentation for five breakpoints to streamline collaboration with our German development team. This needed to be updated each time, when a new module was developed.

As Figma's capabilities evolved (auto-layout), it became time-consuming to use the system in it’s original form, highlighting the need for modernisation.

Design system slide by our Principal UI designer

Part of the matrix on the WCAG 2.2 criteria, that we created with the Principal UI designer. Allocating tasks for development, design, and content.

Accessibility

Designs should be inclusive of users of all abilities.

This was my first project with a focus on accessibility.

Our solution

Establishing a new project process

We improved project collaboration: We emphasised a close dev-design partnership, joint planning, and regular discovery phases.

By departing UX and UI tasks, I could focus more effectively on UX.

To ensure alignment, I gathered insights on the website’s vision, mission, business goals, and target audiences, leading to stronger designs.

Slides from the way of working proposal deck

Our design approach

Modular and atomic

We applied a modular approach to UI design: pages could be easily set up and arrange. Atomic design principle kept our designs consistent.


When creating new modules, with providing foundational design guidelines and detailed descriptions of UI elements, we ensured alignment throughout the entire development phase.

One of our last collaboration: a sales tool to showcase flagship facilities

Evidence based

I worked with the German data team to create more refined designs based on solid evidence. I did a small discovery (benchmarking, competitor analysis, audit) at each request.

A beautiful flow, and insight on visitor activity data provided by one of our analysts

Collaborative and experimental

I created wireframes to assess viability and feasibility of the modules with our client and dev team for each project. Based on feedback, I refined these, and the accepted wireframes formed the foundation for UI and development estimation.

A sneak peek into our Figma file: My discovery and wireframe versions, alongside the systematic, pixel-perfect UI designs and accessibility inputs for the developers

The UX/UI Kanban board I set up in Jira is still up and running 🏃🏻‍♀️‍

Roadmap and a project manager

I proposed a roadmap to streamline tasks, timelines, and project boundaries and set up a Jira board to track our progress.


To allow more focus on UX and collaboration, I recommended hiring a project manager to handle operational tasks—two months later, we welcomed one on board!

Summary

Enhanced team collaboration and shortened project timelines with a new workflow. Introduced evidence-based designs and wireframes to improve estimations and decision-making, while providing the development team UX/UI support and accessibility guidance.

My role

UX Lead

  • UX design (wireframes, flows, information architecture, data analysis, competitor analysis, benchmarking)

  • Client and cross-functional communication, presentation

  • Development support in UX, UI topics

  • Accessibility requirements for design and development

  • Project management: Preparing proposals, task estimation, team task management

Project results

Business improvements

Given the complexity of this project and collaboration, we did not use specific KPIs.


Major achievements

  • Lead generation

  • Increased brand awareness

  • Educated visitors on new products and services

Boosted website SEO performance

  • Increased conversion rates

  • Reduced customer support calls

  • Accessibility: Exceeded local regulations, expanded visitor base

  • Streamlined project workflow for faster, cost-efficient development

Developed features

IA, UX, UI

  • Biogas Calculator

  • Reference map

  • Configurator error message

  • Kinolt Configurator

  • Table pagination

  • Mobil menu redesign

  • Emissioins calculator

  • Slider


UI

  • Industry tag on content cards

  • Ambassador module

  • Sticky accordion headers

  • Autofocus attribute to search input field

  • Sidebar

  • Sustainability sub-menu

Stories Cards redesign


Accessibility

  • Contrast: tooltip redesign

  • Reference map

  • Before-after image

Team

Dentsu HU

Dorottya Hatscher, Site-build

Máté Tóth, Principal UI Designer

Anna Vásárhelyi, Senior UX Designer, Project Lead


Merkle DACH

Birgit Beecker

Christin Co

Xavier Taylor


mtu

Yvonne Schölzel

Thomas Hauptle

Pete Knoop

Read more case studies

Driving lead generation

View project

confidential project

connecting video creators

with clients

View project

My role:

My role:

Project leadership, Experience design, Accessibility

Date:

Date:

2022-

Website enhancement & optimisation

Website enhancement & optimisation

44

modules

1812

pages

9

regional site

Overview

Overview

mtu - a sub-brand of Rolls-Royce - is a global manufacturer in various industries, for drive, propulsion and power generation. Serving governmental and business customers all around the world.

Challenges

Challenges

Granular project process

Granular project process

With global collaboration and numerous stakeholders, the design and development process was time-consuming and siloed, requiring frequent meetings.


Requests mainly came top-down from stakeholders or from the development team, with few bottom-up proposals.

Initial task management in Figma. Later, we transitioned to Linear, and eventually, ClickUp

Initial task management in Figma. Later, we transitioned to Linear, and eventually, ClickUp

Balancing between UX and project leadership

Balancing between UX and project leadership

When I took over the project, a mid-level UX designer had completed a heuristic analysis, identifying nearly 40 usability issues across the website. Issues needed to prioritised, estimated, resolved, approved by the client, and then handed to UI, or development.

This was extensive to manage.

Part of the engineered heuristics we received from our mid-level UX designer

Part of the engineered heuristics we received from our mid-level UX designer

Atomic design system and documentation improvements

Atomic design system and documentation improvements

Design system slide by our Principal UI designer

Design system slide by our Principal UI designer

We had an atomic design system with documentation for five breakpoints to streamline collaboration with our German development team. This needed to be updated each time, when a new module was developed.

As Figma's capabilities evolved (auto-layout), it became time-consuming to use the system in it’s original form, highlighting the need for modernisation.

Part of the matrix on the WCAG 2.2 criteria, that we created with the Principal UI designer. Allocating tasks for development, design, and content.

Accessibility

Accessibility

Designs should be inclusive of users of all abilities.

This was my first project with a focus on accessibility.

Our solution

Our solution

Establishing a new project process

Establishing a new project process

We improved project collaboration: We emphasised a close dev-design partnership, joint planning, and regular discovery phases.

By departing UX and UI tasks, I could focus more effectively on UX.

To ensure alignment, I gathered insights on the website’s vision, mission, business goals, and target audiences, leading to stronger designs.

Slides from the way of working proposal deck

Slides from the way of working proposal deck

Our design approach

Our design approach

Modular and atomic

Modular and atomic

We applied a modular approach to UI design: pages could be easily set up and arrange. Atomic design principle kept our designs consistent.


When creating new modules, with providing foundational design guidelines and detailed descriptions of UI elements, we ensured alignment throughout the entire development phase.

One of our last collaboration: a sales tool to showcase flagship facilities

Evidence based

Evidence based

I worked with the German data team to create more refined designs based on solid evidence. I did a small discovery (benchmarking, competitor analysis, audit) at each request.

I worked with the German data team to create more refined designs based on solid evidence. I did a small discovery (benchmarking, competitor analysis, audit) at each request.

A beautiful flow, and insight on visitor activity data provided by one of our analysts

Collaborative and experimental

Collaborative and experimental

I created wireframes to assess viability and feasibility of the modules with our client and dev team for each project. Based on feedback, I refined these, and the accepted wireframes formed the foundation for UI and development estimation.

A sneak peek into our Figma file: My discovery and wireframe versions, alongside the systematic, pixel-perfect UI designs and accessibility inputs for the developers

Roadmap and a project manager

Roadmap and a project manager

I proposed a roadmap to streamline tasks, timelines, and project boundaries and set up a Jira board to track our progress.


To allow more focus on UX and collaboration, I recommended hiring a project manager to handle operational tasks—two months later, we welcomed one on board!

The UX/UI Kanban board I set up in Jira is still up and running 🏃🏻‍♀️‍

Summary

We shortened project timelines with a new workflow. Introduced evidence-based designs and wireframes to improve estimations and decision-making, while providing the development team UX/UI support and accessibility guidance.

My role

UX Lead

UX design (wireframes, flows, information architecture, data analysis, competitor analysis, benchmarking)

Client and cross-functional communication, presentation

Development support in UX, UI topics

Accessibility requirements for design and development

Project management: Preparing proposals, task estimation, team task management

UX Lead

  • UX design (wireframes, flows, information architecture, data analysis, competitor analysis, benchmarking)

  • Client and cross-functional communication, presentation

  • Development support in UX, UI topics

  • Accessibility requirements for design and development

  • Project management: Preparing proposals, task estimation, team task management

Project results

Business improvements

Given the complexity of this project and collaboration, we did not use specific KPIs.


Major achievements

Lead generation

Increased brand awareness

Educated visitors on new products and services

Boosted website SEO performance

Increased conversion rates

Reduced customer support calls

Accessibility: Exceeded local regulations, expanded visitor base

Streamlined project workflow for faster, cost-efficient development

Business improvements

Given the complexity of this project and collaboration, we did not use specific KPIs.


Major achievements

  • Lead generation

  • Increased brand awareness

  • Educated visitors on new products and services

  • Boosted website SEO performance

  • Increased conversion rates

  • Reduced customer support calls

  • Accessibility: Exceeded local regulations, expanded visitor base

  • Streamlined project workflow for faster, cost-efficient development

Team

Team

Dentsu HU

Dorottya Hatscher, Site-build

Máté Tóth, Principal UI Designer

Anna Vásárhelyi, Senior UX Designer, Project Lead


Merkle DACH

Birgit Beecker

Christin Co

Xavier Taylor


mtu

Yvonne Schölzel

Thomas Hauptle

Pete Knoop

Read more

case studies

Read more

case studies

Confidential project - Illustration from Dribbble

confidential project

confidential project

connecting video creators

with clients

connecting video creators

with clients

Driving lead generation

View project

contact

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